A good way to determine if your Website is achieving your goals is to refer to its web statistics. All GoHosting standard hosting packages come with free web statistics tools. These can be access under your control panel.

Your web statistics show not just how many hits you’re getting, but which pages are the most popular, who’s visiting your site, when do they visit, and other data that can give you a clear idea of what sort of traffic you are getting to your site.

It’s a good idea to monitor your web stats weekly or monthly, and give special consideration to the times when you have made content updates to your website. This can help to give you a better understanding of how people are finding your site and also what particular content changes affect your search engine rankings. Web statistics can also show you the keywords that visitors used to find your site, which can be very useful it optimising your content to how your visitors are searching for your particular product.

It can even help you to discover new markets and services to offer your customers and to tailor your business to potential customer demand. For example if you sell socks, and quite often you see people searching for “socks and jumpers” and finding your site, then perhaps you should be offering jumpers as part of your product line.

Another important part of your online sales strategy should be to have a professional company perform SEO (Search engine optimisation) on your website. For more information on SEO visit GoHosting’s Search Engine Optimisation page or check out our blog post on SEO and why it is important.

Again your web statistics are a perfect way to monitor the affect of your search engine optimisation.

So you now have your website built and hosted, but is it worthwhile? Is your website working for you? Is your website linking you with lots of portential customers? I won’t go into a whole lot of detail about the technicalities of Search Engine Optimisation and what are the best methods of increasing traffic or what you can do to improve your visitors and Search Engine rankings. I will just give a brief overview of what it is and why it is important.

SEO, stands for Search Engine Optimisation. Wikipedia describes Search Engine Optimisation as: “Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via “natural” (”organic” or “algorithmic”) search results for targeted keywords. Usually, the earlier a site is presented in the search results or the higher it “ranks”, the more searchers will visit that site. SEO can also target different kinds of searches, including image search, local search, and industry-specific vertical search engines.”

Basically this means that your website is optimised to rank better in search engines and drive a higher amount of targetted traffic to your website, potentially increasing sales and interest in your products and or services. Does this mean if i get my site optimised for search engines i will rank in the top positions in search engines? Not necessarilly. Each search engine uses a bunch of different rules and algorithms to determine who gets the top spot, things that they take into consideration include geography, content relativity, competitiveness, popularity and a whole lot of other things. Search Engine Optimisation is not a simple one of process that you do once and expect to get thousands of visitors over night, no its a ongoing commitment, a long process where results can take months, but you do get results. You can optimise your existing content and improve your current rankings, but is this enough? It might be, but overall if you continually add more content and optimise that content to revolve around your keywords then you will get a much much better result in the long term.

It is also important to select your keywords around niche areas of your business or website, as it will be alot easier to get higher rankings in less competitive markets. For example if you ran a plumbing website and you chose keywords such as “plumbing” or “pipe” those areas might be hard to reach high ranking positions because of the sheer number of Plumbers in the marketplace. However if you chose a more niche set of keywords such as “plumbers tape” or “plumbing glue” it will be easier to move up the rankings in search engines. Most importanly though make sure your keywords, content, descriptions, headers and titles all revolve around keywords relating to your business.

The whole point of Search Engine Optimisation is to improve the amount of visitors who are interested in your products and or services. This is why it is important, after all thats the whole point of having a website to let the world know about you.

I hope this post helps someone.

Cheers,
The GoHosting Team

This Blog is where we will post useful information relating to the Web Hosting and Server Hosting Industry as well as information on our products and services and just as important information to assist our customers in improving their online experience.

For those of you who are reading this who have never heard of GoHosting or those that just want a little bit of information about who we are and what we do I have decided to make this first post in the Blog kind of like an introduction.

GoHosting solely owns our own multi-homed network hosted in the TransACT data centre in Canberra. We own all of our own infrastructure and do not lease / rent servers of other hosting providers. The services we provide include, Dedicated Server Hosting, Colocation Services in Canberra, Virtual Servers, Shared Web Hosting, Custom Solutions and Application Hosting, Radio Streaming, Domain Name Registration, Monitoring Services and much much more.

That said GoHosting is a PREMIUM Australian owned and fully Australian based hosting provider. We offer a service that is designed to be relied upon. When you host with GoHosting you are purchasing the same high level of hosting reliability, speed and uptime that is offered to all our customers be they a small business, large corporation or a government department.

The thing GoHosting value’s the most are our customers. We know that customers need support and a large part of our service is our support staff who are ready to help you with any issue you may encounter. Our support staff are available 24 hours a day seven days a week 365 days a year, via phone or email.

Our network is built for speed (after all we offer high performance server and web hosting) and reliabitlity (i mean what is speed without availability). Our servers are all high performance DELL servers ranging from the R200’s and 1950’s right up to customised 2900 series servers.

Our upstream providers include Agile Communications, SOUL Australa and TransACT we monitor our bandwidth usage closely every day to make sure our customers have the speed and latency they expect from a premium provider.

I hope that provides a little information on who we are and what we do. If you have any questions about or products or services or just want some more information on something, please don’t hesitate to get in contact with us.

All the best,
The GoHosting Team.